A tale of Goods Delivery Speed Perception

For any retailer to be successful online and offline, positive customer perception is essential. This helps build brand loyalty, customer retention, and your company’s reputation. Perceptions of customer service will impact whether a consumer uses your services in the first instance and also if they return.

There are many qualities that can shape a customer service perception. Increasing demand from consumers, especially for faster deliveries and other services, plays an important part and can’t be ignored by e-commerce and online retailers.

The Importance of Customer Perception

A company’s own perception and how customers perceive them can vary greatly. This can make customer perception difficult to measure unless a thorough survey is undertaken of both new and existing customers. Being aware of your customer perception is vital as it can make or break a brand in many cases. If you have a positive customer perception then maintaining this will be the aim, whereas should it be mostly negative then turning this round will be the goal.

Customer perception isn’t just about getting great value though, so simply cutting your prices or offering free delivery is unlikely to change much. There are all sorts of little things that can affect and improve customer service perception, such as a demonstrative caring attitude, making special exceptions or simply meeting your promises.

Delivery Speed expectation as a decision factor

Last year, I purchased an airconditioner device for my bedroom and like many, if not all of us, I did it online. Aside obvious price evaluation, there are certain things that I pay attention before pressing the button and finally make the purchase. Things like, website online reputation, other customer’s feebacks about the product, youtube reviews, comparison with previous versions of the product and more. At the very end of my decision process, I, more often than not, evaluate how long the store is promising to have the thing delivered. It had happened, in one occasion or two, a situation where I gave up the buy, regardless of the price difference, because the good would take too long to arrive at my house.

While I was reflecting about the subject, I stumbled across this article – https://link.springer.com/article/10.1057/s41270-022-00168-5 that depicts the impact of delivery performance on online review ratings and the role of temporal distance in ratings.

In simple terms the study suggests that there is little difference to ones positive perception when the delivery is done early than promised or on time. However, there is a big impact on end user perception translated into negative reviews (almost double) if the item is delivered late. The study also says that the temporal distance, or in other words, the likelihood of a user to make a review is significantly changed (this time to a higher proportion) if the delivery is late.

89% of the users who ever concluded a purchase online were more inclined to do so by reading the reviews on the product page. So, we can conclude that failing at delivery can hurt your business very badly (duh!) Delayed deliveries are experienced with greater psychological force than early deliveries of similar magnitude, affecting review ratings and therefore, sales.

Considering that a given user will be less inclined to review a product when he receives it on time than when he receives it after the promissed date, what would happen if, after reviewing my numbers, I add some days to the promised delivery date proportional to the failure rate of my business? I already know I would not by any means make the positives reviews grow but apprently I can reduce the negatives ones.

Playing with user delivery perception

The company where I purchased the air conditioner, deliberately sent me messages about the status of my product and its delivery with a delay in relation to where it actually was. When the good was finally at my house, they sent a final message saying that transportation was much faster than it was antecipated. Done! Just like that they changed the perception of an “on time” delivery to an “early” one. Using the same logic, they could have transformed a “delayed” delivery into a “on time” one.

Obviously, the two key factors that contributes to that mentality change is 1) a well calculated delivery date that sets the user expectation considering the likelihood of failure and 2) a very well synced messaging system that will induce the user to think that the transportation of his product is ahead of the schedule.

I just left my job and everybody is asking me why

It seems like yesterday when I try to remember my early days as a senior security engineer at Nagra. Back in 2015 the market was shifting technologies from traditional pay-tv operation via satellite and acellarating the migration to OTT platforms. Netflix as an example had 72 millions users against 192 millions today and there was no Amazon Prime, Disney+ or any of todays popular streaming service. I was coming from the MSS (Managed Security Services) business and my background was entirely on network threat and prevention techniques. Back then I had a thin and superficial knowledge of the pay-tv world and embraced the challenge to learn.

During this almost 6 years I grew from a senior engineer where the atributions were strictly and mainly related to technical challenges to a Manager, responsible for products, people and revenue. I travelled half of the world participating on events, trade shows, technical lectures and trainings, police raids, investigation, treaties, government events and ceremonies, agreements and negociations, vendors management and hiring and many, many, many, many meetings with industry stakeholders. The team grew in size and contribution to the company business unit. Im glad to say that I also collected the respect and admiration of most people – I inevitably acquired the rage and wrath of a few as well. Challenge and opportunity wise I was also blessed with the responsability of building tools and technology that has the potential to change the game of pay-tv industry and piracy fighting.

Why? Was the natural question made by anybody that worked with me and was striked with the news. Why does anybody with such a promissing and fruitful environment would want to change jobs? Research says that the answer can vary from lack of opportunities, unsatisfaction with the leadership or senior management, environmental/cultural issues, lack of a challenging work, disagreement with the compensation packages or sallary an ultimately the absence of recognition/rewards of ones contribution. Luckily the reason Im leaving was not related to any of those.

The chance to pivot into becoming a thought leader

Honest be told. Ive always been in the look for a new and better job. The reason is simple. I believe that the best time to change from one company to another is when you dont have/need to. Often when one feels the urgent need or is forced to change they will be more likely to accept mediocre offers and lower their requirements to get out of an existing position. I know many people that had unfortunately slept through this moment. They stop advancing in their current position and there is a wake up moment when the change is not only needed but necessary.. and that is very bad! Additionaly, putting yourself in a place where you have to learn new skills an gain experience will force your mind to adapt and be shapped for future opportunities.

There are even people that says you lose money by not changing jobs! The logic behind this is that there would be always a susbstantial increase of salary when you are asked to join a new company. You basically buid upon the advantage of not being unemployed. If the salary doesnt work for you, you can simply decline the offer an keep looking while retaining the existing role. The jump from one job to another generally represents an increase of 30% on your year payables – Off course there is a risk in there.. but I wont talk about it.

If salary is ok, environment is good, the work and challenges you are faced with are exciting why would you want to change then? My answer is – I was ready to move on to a more strategic and influencial position. Beyond that and despite of my position in the company I wanted to be part of a team that had energy, youth and most importantly a innovative mindset. A company where cutting edge technologies were used and people were constantly thinking on how to use that to achieve a purpose. A company that would be in a growth position where both product and market were on the rise. Then I started looking, finally found something that filled the gaps and hopefully the risk of trading the stability and confort zone for uncertainty will pay off.

Im taking a job in a company called IdWall as the Head of Information Security. The job day to day activities, challenges and opportunities are yet to be revealed but they have been winning the race of onboarding as the biggest #regtech in South America and that alone is a good motive to embrace. Furthermore the offer an environment that is more fruitfull for my career growth and my journey as a thought leader.

Quarantine diary – Home Office challenges of a fulltime mom/dad

As the COVID-19 put big economies such as Italy, Spain, USA and Germany to its knees we have been asked to contribute to flatten the infections curve by staying at home. For many of us, IT workers, working from home is somewhat ok. You may be doing this for a long time already. For another portion of us, working from home is an occasional event that allows you to rest a bit from commuting, waking up early or just  a break from office environment in general. If you are doing that for a long time you probably have a good chair, a good set of monitors a high speed internet connection and most importantly a dedicated space to separate you from what I call the “House vortex”. From cambridge dictionary [House] vortex is defined as follow:

– a mass of air wife/husbands  or water kids that spins screams  around very fast loud and pulls objects people into its empty centre

– a dangerous or bad funny situation in which you become more and more involved and from which you cannot escape



Brazil racial statistics and my 38th birthday

Today is march 20th, it is my birthday!

One hundred and thirty years have passed since slavery was banished from my country but it is still crazily far from race equality. We, black people represent 55,8% of the country but opportunities, salaries, studies and access is given to the other 44,2% half. 75% of the deaths caused by police actions are young black men. Only 60% of black student are able to graduate from high school. Around 56% of young black people of age 18-24 are able to reach college, while the rate of white people of the same age are around 80%. Continue…

Early 2000 nostalgia with Microsoft Zune

It was thrown in some drawer along with a bunch of cables and accessories I never use. Have you stopped a minute to check how many crap you have storred in your closet? PSVita? Old Nintendos, Old Ipods ou MP3 players? geee I have all that. Last week I turned the PSvita on, played a little and returned it back to where it was. And this week by chance I was trying to make my kid’s Hercules DJ work with Linux.. (waste of time) when I found it there… laying in its solitud, long abandoned, Yes, the Microsoft Zune 30GB. Would it still work? I wondered.


I just got my MASTERS!! Yeahhhh – And what have I learned with it?

This Feb 28th is the so called “Thesis Defense” day. It is where me, myself and I, after submitting the theses papers, put myself at the disposal of the thesis committee. In this case, “defend” does not imply that a I will have to argue aggressively about my work (although I see myself doing it).

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Rather, the thesis defense is designed so that faculty members can ask questions and make sure that students actually understand their field and focus area. It serves as a formality because the paper will already have been evaluated ( have been… it is called Qualification Process). During a defense, a student will be asked questions by members of the thesis committee. Questions are usually open-ended and require that the student think critically about his or her work. The event is supposed to last from one to 3 hours, I have heard it could take more.. geees!

The Defense, is the crowning event of at least 2 years of hard study, dedication and sacrifice. And I want to tell you what I have learned with it.

It is not as hard and mystic as it seems

At least here in Brazil, masters, or as we call it “Mestrado” is not as common as it should be. It has some sort of mysticism around it, like if it was reserved for a certain “class” of student and society. People really tend to go for an MBA. MBA in Brazil, although stands for – Masters in Business Administration, has nothing to do with masters Strict Sensu and it just a Lato-Sensu course, or a specialization. I’m not taking out the credit of those that chooses the MBA, but it is different. The MBA, in the country has a more commercial practical focus. Also it is offered during the night, or weekends which helps a lot those that actually have a job to attend. I guess that is the main reason people tend to go that way. In the other hand a full blown masters course, is considered too academical or meant for those that want to pursue a professor, researcher or academic career. This is not entirely true! You can enroll to a master course, continue to work in the industry and solve a real world problem.

This is part of the mysticism that goes around a Masters course. It is not only meant for academics, it is not meant only for super nerds researchers and you can do it while you keep your actual job! It is true, that the work you have must give you certain flexibility and freedom to cope with the crazy schedules that some schools push, but it is possible.

You can have a job that is not related to universities and academic world. You can work anywhere you want. In fact, big tech companies are the ones that employs masters graduates the most. And, there is a probability that your salary increases by up to 80% if you have a master degree.

The professors and board of teachers are pretty much regular people, with experience on some topics and areas of research.. but are NOT the owners of the entire knowledge. It is pretty common that the student knows more about a given topic than the professor. He is there, to help you to adjust your thought process and writing your ideas within the accepted scientific methodology but he is not a God with omniscience. You can argue, you can defend a statement, heck, you can actually fight with your professor (although not a good idea) if you think X is equal Y.

The other aspect of the mysticism of the Master course is that you are there to learn and have classes.Myth! There is no way for the school to teach each student the specifics about his work. What you actually learn is how to organize your thought process, how to treat numbers you may collect from your research, how to use others work to build the fundamentals of your work. That is it. Don’t expect to be there and have classes of advanced math or signal processing or any in depth classes about your field. That’s not going to happen. Instead you have several classes of debate, several seminars to expose your ideas and have the other student to confront, challenge and disagree with you. You have some writing classes, you have basic statistics classes and a lot of seminars. That’s where the knowledge and ideas are born. That’s where you mature and learn how to “defend” your work and identify potential flaws in it, by discussing it with other people.

Since it depends on you, to understand, collect, test, treat and present the work.. it is not as hard as it seems. give it a try. You might surprise your self.

It is a victory in solitude

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It is sad! I know. But it is the hard truth. There is a big chance that not a single soul around you will actually understand what you are doing. I mean, friends, family co-workers. None of them will, one – be interested about what you discovered, two – be willing to discuss it in detail. Nobody cares! If you are married, your wife will be interested about when you will finish it so she can have you back to regular life. Or when you will stop spending the night reading to give more attention to your kids, or – my case – When you will be finished to be able to request a raise at your current job!

There wont be any question about the inner details of your research, and if they initially show interest.. that is rapidly lost when you start going on and on about it.

Upon completion, your friends will be excited to know that you have finished it with success.. remember the myth that it is super hard and reserved for some people? Sure, they will be thrilled with the news. But don’t think they are really interested in bits and bytes of it. And it is not because the don’t like you, or have no interest on your stuff.. it is just because the don’t understand it.. and it is really hard to relate with something you have no idea about.. they are (as everybody else) afraid to look stupid.

Isn’t it sad? That you research, and successfully develop something that could be used by society and have the potential to put your name in the field history.. and nobody cares?! You can’t share it, or brag about it :)?! Come on!! So sad!

It is indeed a victory in solitude. Be glad you made it. The hours, the sacrifice is totally worth!!. Knowledge is one the few things you can actually keep and its value can’t be measured. It is however a satisfaction that only you will feel in its fullness. It is ok!

Are you curious to know what I have studied? Probably not, Maybe?!

My thesis is called – Image Perceptual Hash applied for Video Copy identification. and here is the abstract.

With the event of the Internet, video and image files are widely shared and consumed by users from all over the world. Thus, methods to identify these files have emerged as a way to preserve intelectual and commercial rights. Content based identification or perceptual hashing is the technique capable of generating a numeric identifier from the image characteristics. With this identifier, it is possible compare and decide if two images are equal, similar or different. This study has as objective discuss the application of image perceptual hashing to identify video copies. It proposes the usage of known and public methods such as the Average and Difference Hash that are based on statistics of the image also Phash and Wavelet hash that are based on the image frequency.

An identification technique was applied using a Hamming distance similarity threshold and the combination of perceptual hash algorithms for video copy identification. The method was tested by applying several attacks to the candidate video and the results were properly detailed. It is possible to use perceptual hash algorithms for video copy identification, and there are benefits when there is a combination of more than one of them filling performance gaps and vulnerabilities eliminating false positives

I hadn’t changed my Google password in a long time

It is hard to believe, but it is true! I had not changed my Google password for over 5 years!! That’s embarrassing, I know.. but I can explain..(maybe not). Not, entirely satisfied with that news, I also checked in the site https://haveibeenpwned.com/ and the occurrences of my email and related passwords are exactly 14. Yes! 14 services in which my password or email have been leaked. I checked the services that have had data breaches in the past 5 years and pretty much all of them were in the list including LinkedIn, Dropbox and more. I even tried the Brazilian http://minhasenha.com.br but they don’t give you the list of services which your passwords is leaked, but instead they send you an email with the bloody leaked password! With that your only option is to change your password in all services you might have an account with!

I do use a password manager, but I have to admit that I use a single password for sites that I will most likely use only once. It is a weak password (not 123456) that is easy to remember and serves as default if I ever come back to that particular url. For services that matter I use a password generator that will spit a long, complicated impossible to remember set of 18 characters. Yet for Google, something mystic called 2FA,prevented me from changing it more frequently.

Two Factor Authentication Paradigm

2FA (2 factor authentication) – Is an authentication method that uses 2 pieces of information to allow your “entrance” to a given system. The 2FA is composed of two of these 3 things: Something you KNOW ( like your password), something you HAVE( like a key fob) and something you ARE (such as your fingerprint, or eyes). Nowadays the “something you have” that used to be a token with a screen displaying random numbers, is commonly replaced by a SMS that is sent to your phone. That is what I use for my Google account. There is a website that tracks downs services with 2FA, you will be surprised by the number of big companies that doesn’t have it yet.

It is true that a 2FA is more secure that simple password authentication but it is not massively used by people… for example, less than 10% of Google users have the feature activated. Apparently the more secure ( by consequence more steps involved) less is the interest and adoption. On the other side of the spectrum however is if after subjecting to these additional steps there is more likelihood of negligence with time. And that is where my theory comes in. I will call it, “The two factor Authentication Paradigm”. It is applied, only, to those 10% that have some form of 2FA activated.

It is basically the false sense of security that is immediately absorbed right after you elect your 2FA. You simply forget about it. Like, you are now part of a protected group of people, surrounded by a field of energy that won’t let any evil in. “I have 2FA, let me carry on with my life….this item can be checked as done, let’s move on”. I am a victim of such feeling as I just realized that it had been 5 years without touching base or even worrying about it. Is this true? Can we 100% trust 2FA, to the point to never check our passwords again? Questions like the below, didn’t even cross our  my minds..

  • Can it be brute forced?
  • Can it be guessed?
  • Can the messages be hijacked/intercepted?
  • Can the software be hacked?
  • Social engineering hacked?

All of this questions can be answered positively, since most of the efforts employed by companies to deploy 2FA are around SMS – https://twofactorauth.org/. Advanced hacking techniques and social engineering that has been used and reported here, here, here , here, here, here , here… there is more…. here and here  proves that 2FA is not something that you enable and forget about it. There are threats and one needs to be on top of it, to avoid being hacked, loosing money or have his life turned upside down.

These false notion of security is extremely dangerous as 2FA is indeed secure, but is not bullet proof. It is definitely not the silver bullet of authentication. Flaws can be found in the mobile network, public wireless network, password recovery procedures, emails, social network and as always (as the user now thinks he is safe), the social oversharing of sensitive data. For example, a hacker can guess your security question’s answers based on your twitter profile.

Among the possible actions that is to be implemented and considered to add layers of security to your digital life is:

  • Change your darn password (5 years is too much)
  • Don’t take 2FA for granted
  • Do not use SMS based 2FA
  • Use the software based token
  • If possible try using the U2F ( Universal 2nd Factor)
  • Make sure you know you mobile company polices and procedures against social engineering and account recovery – Here is the Vivo’s
  • The info provided in the password recovery must be double checked (phone number, email (disable the voice prompt))

Luckily, my life and accounts have not been (yet) hacked, so there is bandwidth for improvements. First measure..is obvious… 🙂

Hash Collision Considerations

In computing theory Collision is described as the event where two objects or records receive the same identifier or allocation in memory. The description also applies when one algorithm produces the same hash value for different entries. An algorithm considered robust must have as fundamental characteristic the “pairwise independence” , which in a simplified way means that the hash generated from two distinct entries must be different.

The hash functions do not have methods that allow the identification of the input items, or registration of the hash values ​​generated from them. This means that although the pairwise independence feature is desirable and extremely necessary, collision is statistically possible since there are unlimited inputs and a limited (although incredibly big) number of possible outputs. The probability of collision is directly related to the composition (characters) and the size of the hash value. The greater the size of the hash value, the more difficult becomes the collision. The use of the word difficult and not impossible is adequate because the growth of computing power makes the calculations necessary to find these values ​​more accessible. To illustrate how the collision works, consider a hash function represented by H, and any input value, for example, “Hello”, which as a result generates a hash value, 7878​654, consisting of 7 (seven) characters numbers. Having the equivalent function:

H(Hello) =  7878​654 

The collision could happen when, for the same hash function H and a different entry, for example, “World”, the result generated is the same as that obtained for the entry “Hello” .

H(World) =  7878​654 


Are you giving up Facebook too? Here’s my reasons

It was around 3 years ago when I suddenly realized that a friend of mine had gone from Facebook. I don’t remember exactly why I was looking for him, but I just couldn’t find the guy. Went for looking for him in the messenger app and nothing, searched by his phone number, nothing.. it did take a while until I realized that he actually deleted his account from the platform. Why? Why anybody with sane mind would do such a thing? I mean, really?

The tool is really amazing!!  It does connect you with that friend that you lost contact with ages ago. You can share your travel adventures or share not only your problems but your happiness. You can sell stuff, promote your business or simply read about people’s life. You can call people to act on a cause or promote a healthy debate about something. Don’t even get me started on theall the babies, birthdays and companies parties pictures that you can see. I can’t number the ways that you could positively use Facebook, it is just too many. And because of those reasons I thought badly of that particular friend. I considered him crazy and associated his disappearance to religion – He was actually studying and getting very involved into meditation and mind control stuff. Why would anybody not want to have this in their life? The thing is sooo addictive, and comes along with the feeling of community that makes you feel alone if you don’t participate of it, it is like you don’t have a voice or even if you don’t exist without it, isn’t t?

Fast forward to the present moment I found myself wondering if the platform is actually that good. With the recent change on Facebook algorithm the feed of stuff you end up seeing is so, so toxic! It has the goal of showing you more content from family and friends and according to Mark the focus should be people’s well being.

“You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions between people.”

Come on, be honest with yourself, have you really felt good about it? The change actually made the thing to be worse. You are doomed to see the posts over and over, and doesn’t matter how many times you come back to it or device you use. It has a huge impact on marketing and ads, but also on the quality of the content you ended up seeing. Additionally there are numerous scandals that have been striking Facebook and its users with data leakage and privacy violations. Do you remember the USA elections and the avalanche of fake news? And even suspicious of Facebook selling your data to third party companies… not really a surprise, but you know… it is kinda of a bummer.

If none of that is enough reason for you to delete or stop using Facebook I can give the reason that made me think about it.

The bubble effect

The changes of the News feed algorithm favors people content like photos, events and frivolous things that it considers important. Ultimately you are trapped seeing only things that doesn’t necessarily bring any value or knowledge. The other side of it has nothing to do with the algorithm but has a lot to do with human nature where most of us try to avoid confrontation or a different opinion. Facebook really makes it easy to simply stop following that person, or block him for good. If the guy is posting to many posts related to porn, block him! If he or her has a political view that is completely different from mine.. block them! If the lady is sharing too much of her travelings and veggie recipes.. what do you do? Yes! Hit that lovely button and stop following that salad eater.

Without realizing, you are only seeing things that you like, with people that you tolerate and living in a bubble that brings no difference or diversity. The bubble is no good for anyone!  It will inevitably drag you to the hate side, being it the second reason I’m getting away from Facebook.

The hate effect

Internet gives people a voice! Unfortunately the ratio of mouth and ears distribution is not that proportional. People are way more interested in saying than listening. Politics, movies, games, gay marriage, affirmative actions, immigration, guns control, abortion, adoption, divorce, human rights, minorities, civil law, criminal law…you get the idea. All topics, in my opinion, amazingly good to attract and involve people in a productive discussion where arguments are given and a healthy debate is built. But that is not what we see. Yes, internet gives you a voice but, also provides a place to hide, where you can share your stupidity and not be held responsible for it. More often than not, the so called haters can disseminate their poison and absolutely nothing happens. They get used to it.. and hate becomes their hobby.

I can’t forget one day that I had just finished the São Silvestre race and was so proud about it that I felt like sharing. I hadn’t payed the subscription and as you may suppose was not entitled to receive the medal. So, I borrowed the medal from a fellow runner and took the picture. No biggie, right? I had run the 15KM, just like anybody else.

Took exactly 2 minutes after sharing the picture to have the idiots picking on the fact that the medal wasn’t mine. 15 bloody kilometers on December 31st and so many decent things to say..and the jerks were there to judge and to spread the hate… Nope, not for me!

The envy effect

This one goes both ways. We want to check on peoples life and see what they are up to. And we also want to have people checking what we are up.. that is why we make an effort to show that our very boring festivities look like a Woodstock type of event and share the cool aspects of our life. Bottom line is, it becomes a competition to see who is the happiest, or traveled the most, or partied the most or have more success in life.  We all know, no one’s life is perfect. We have down sides, we feel under the water more often than we would like it to admit. But we share only the good things…it makes me feel bad! I have the impression that the neighbor’s garden is always better than mine ( This is actually an expression in Portuguese). As people is always sharing their good moments, what was supposed to be a positive thing actually has the opposite effect. It feels like everybody is happy, super successful but me. It is freaking depressive!


One thing that must be clear as I open the door of my criticism towards Facebook is that it is a great tool. It has great qualities and I’m sure it has a place in many peoples stories of success and surely some love ones. But for me, I was simply tired of the hate, the envy and the bubble effect. I like a good conversation, I like a good debate.. even a heated but polite one. I like sharing and talking about my success. But I feel, it is not to be shared with everyone. The friendship concept promoted by Facebook is overrated, it is lazy friendship. People that actually care about you will call you in your birthdays, or will show up to help you with that home project of yours… they won’t be satisfied with a simple like in a photo that you shared, they will die to be with you during those moments. You will certainly fight with your true friends, but then you will make peace over a coffee and an awkward apology request.. or no apologies at all.. just a hug or a embarrassed look that you will understand.  True friendship will cheer and be excited about your success.. gosh they will lend you money if they know it is to help you to live a dream or start a new business… or if you are just dead broke. They will be pissed at you whenever you screw up and they will tell you the truth… Facebook doesn’t give me that..

I invested many hours of my life,  sharing thoughts, uploading pictures and commenting on Facebook… it is nice they provide a way for you to backup everything and download what you have there. It is quite easy to erase your account and be done with it.  Not ready to delete the account entirely? I’m certainly not there yet, but I’m glad I’m not using it that much anymore… and to be free or less inclined to  those feelings is just amazing!


Escrevendo em inglês – Porque?

Eu trabalho com TI, com informática, com computação. Deu pra entender né? Pra ser mais especifico, eu trabalho com segurança da informação e desenvolvimento para automação de tarefas. Isto significa, na prática que a literatura das coisas relacionadas do ramo, raramente são em português.

Por isto, já que eu leio em inglês, por que não escrever também? Por que eu não sou nativo? Porque talvez o número de erros gramaticais serão grandes? Talvez. Porém uma análise mais fria da coisa toda, me faz perceber que mesmo escrevendo em português eu não estaria livre deste risco. Na era das redes sociais, escrever errado se tornou o padrão da comunicação, por que as pessoas valorizam mais o “fazer-se entender” do que o propriamente escrever corretamente. Neste paradigma, escrever correto, na verdade aumento o risco do locutor não ser compreendido…( 🙂 ). Então por que não arriscar?

Assim, os posts relacionados a coisas técnicas e coisas de nerd deste blog serão em inglês. Os outros, posts, relacionados a corrida, bike e outras aventuras seguirão em português.